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THE FEELING IS FOREVER

"I just want surfers to feel special - to realise that we're the luckiest people in the world".

- Gordon Merchant;

In 1973, our founder started Billabong with one vision: to share that magic feeling of wave-riding with the rest of the world.;

Five decades later, driven by Merchant's obsession with pushing surfing and surf culture forward, we're committed more than ever to our founder's original dream.;





FOREVER FORWARD – EPISODE 05: JACKSON DORIAN

Five decades of looking forward. Surfing is forever on the path of “better.” Better gear, better performances on better equipment and a better understanding of how we can contribute to a healthier ocean and a healthier planet.

This wouldn’t be possible without the next generation, the group who takes it all in with fresh eyes and asks, “What if?”

As Jackson Dorian tells us, “The only way to improve is to set a goal…and then never quit trying until you achieve it.”



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